'Joe The Lion' is in fact a performance artist who was immortalized in song by David Bowie. Quite what this rather obscure gentleman has to do with cornputer software I have no idea - I guess the company just thought it was a catchy name, one that might suggest some eye-catching artwork on the packaging of their products.
Anyway, Joe's offering for the Spectrum is Bimbo, and it all seems a bit on the twee side. To start with, the cassette inlay manages to mention just about every software house in the land during the course of a boring and pointless story.
The game itself involves manoeuvring a rabbit around a maze, eating carrots and clover and avoiding the pursuing black rabbits.
These last may be delayed by dropping apples in their path, but while the player's attention is on the black rabbits, care must be taken to avoid falling in one of the many pits that litter the landscape.
That's all there is to it there's no Hall of Fame, no joystick option, and although there are several different skill levels I failed to progress beyond Level 2.
I would put this down to a lack of interest on my part, rather than any intrinsic difficulty in playing the game itself.
The presentation is good, with the user being able to call up the instructions with a single keypress should he or she get stuck, but there's little here to hold your interest. Nice name, shame about the game...