When a budget software house gets into bed with a snack food manufacturer the consequences are likely to be pretty vile.
Mastertronic and KP have teamed up to promote a stunningly boring little number featuring Clumsy Colin, star of KP Skips packets.
The mindless storyline has somnambulist biker Colin scouring the town for his lost mate Marti. There are 150 houses; some he can't enter, some he can. Some have useful items, others don't.
The streets are liberally sprinkled with oil slicks and packets of KP Skips - the latter to be eaten, not avoided. Off the map is a dark region which Colin can only enter with a headlamp.
Why Colin is asleep is a mystery. The programmer was, too, by the looks of things. Too many collisions and Colin wakes up. You might wake up, too, and wonder why you're playing this jerky, flickery mess.
Following hot on the heels of Elite's dreadful Dunlop promotion, 911TS, Action Biker signifies a depressing trend to link grotty software with expensive advertising campaigns. Let's kill this off instantly by refusing to buy such garbage.